The Counter burger spin-off to open near USC campus

Built Custom Burgers, a new burger joint by The Counter will open by March 15 near the University of Southern California campus. Like The Counter, the new 1,800-square-foot space that seats up to 40 people will offer customizable creations with a lower price point and a fast-casual format.

But the new Built Custom Burgers lets guests choose their burger toppings while the burger’s being made. You can also create your burger online and swing by to pick it up.

All the burgers will be quarter-pound patties, as opposed to The Counter’s third-pound, two-thirds-pound and 1-pound burger options. The number of toppings is also limited to The Counter’s best-sellers.

If you’re cutting back on carbs, you can get a burger in a bowl (no bun). Starters and sides include fries, sweet potato fries, a seasonal slaw, potato salad and rotating special sides. Ice cream shakes and a Coca-Cola Freestyle machine with more than 125 different beverage combinations will also be available.

A second location is slated to open at San Diego International Airport later this year.

Built Custom Burgers, 3584 Figueroa Street, Los Angeles, CA 90007, (213)742-1999. Hours: Sunday to Saturday from 11a.m. to 11 p.m. Free on-site parking is available.

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