Playboy gets a makeover
Hugh Hefner, who founded Playboy in 1953 and turned it into a multimedia empire, remains the magazine’s editor in chief and has blessed its revamp. “You cannot stay static,” he says.
(Liz O. Baylen / Los Angeles Times)Playboy CEO Scott Flanders, left, and editorial director Jimmy Jellinek are driving the changes. Jellinek confirms that Kate Moss will be on the cover of the upcoming 60th anniversary issue. (Luis Sinco / Los Angeles Times)