Networks sell advertising time based principally on...
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Networks sell advertising time based principally on their performance among key demographic groups, which vary based on the time of day. Ratings performance in these categories gives a rough indication of network revenue in the given period, though profitability can vary based on programming costs and other factors.
Prime Time
Ratings for adults 18-49
NBC
Last week: 4.6
Season to date: 5.3
*
Fox
Last week: 4.4
Season to date: 5.1
*
ABC
Last week: 3.9
Season to date: 4.8
*
CBS
Last week: 3.4
Season to date: 3.9
*
WB
Last week: 1.4
Season to date: 1.8
*
UPN
Last week: 0.9
Season to date: 1.1
USA*
Last week: 0.9
Season to date: 0.9
Size of group: 123,900,000
* Highest-rated cable channel last week
Early Morning
Ratings for adults 25-54
Network: NBC (Today)
Last week: 2.9
Season to date: 2.7
*
Network: ABC (Good Morning)
Last week: 1.9
Season to date: 1.5
*
Network: CBS (This Morning)
Last week: 1.1
Season to date: 1.1
Size of group: 116,820,000
Daytime
Ratings for women 18-49
Network: ABC
Last week: 2.6
Season to date: 2.6
*
Network: CBS
Last week: 2.1
Season to date: 2.4
*
Network: NBC
Last week: 1.7
Season to date: 1.8
Size of group: 62,660,0000
Late Night
Ratings for adults 18-49
Network: ABC (Nightline, Politically Incorrect)
Last week: 2.2
Season to date: 1.5
*
Network: NBC (Leno)
Last week: 2.1
Season to date: 2.5
*
Network: CBS (Letterman)
Last week: 1.4
Season to date: 1.6
Size of group: 123,900,000
Saturday Morning
Ratings for children 2-11
Network: ABC
Last week: 3.2
Season to date: 3.2
*
Network: WB
Last week: 2.2
Season to date: 2.1
*
Network: Fox
Last week: 2.1
Season to date: 3.1
*
Network: CBS
Last week: 0.6
Season to date: 0.8
Size of group: 39,430,000
Note: Each rating point equals 1% of group.
Sources: Nielsen Media Research, networks
