Ad Ratings

MCI Communications was the largest advertiser in sports programming on cable and broadcast television for the week ended March 1, airing 196 commercials. A list of the top 10 sports advertisers that week:

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Brand/product Household rating* Ads shown MCI Communications 122.3 196 Budweiser beer 83.6 79 Wendy’s restaurants 83.2 88 Miller Lite beer 69.0 67 Nike footwear 59.5 103 Gramercy’s “Big Lebowski” film 58.6 84 Autozone auto parts stores 58.2 51 McDonald’s restaurants 55.4 58 Burger King restaurants 55.1 40 Bud Light beer 54.9 65

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*Each rating point represents 980,000 TV homes

Source: Nielsen Media Research Monitor-Plus service