This chart tracks video sales--rotating weekly among...

This chart tracks video sales--rotating weekly among an overall view of the market and profiles of individual segments. Sales data include mass merchandisers and retailers but not most discount outlets.

Theatrical: 79%

Children’s: 12%

Exercise: 3%

Television: 3%

Sports: 1%

Other: 2%

Sports Video Vendors

Year-to-date share of sports video sales market through July 13 and current top-selling videos:

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Company Share Current best-selling video PolyGram Home Video 25.46% NFL Super Bowl XXXI Fox 18.98 NBA ’97 Finals Warner Home Video* 10.11 Highlights of ’97 Masters Orion Home Entertainment 6.75 20 Years of Baseball V/2 Simitar 6.50 Football Bloopers Goodtimes Home Video 4.57 WWF In Your House Madacy 4.06 Sports Bloopers 7-Pack Prism 4.04 Hockey: All-Time All-Stars Paramount Home Video 3.00 Leslie Nielsen-Bad Golf Made Easy PPI Entertainment 2.29 101 Sports Bloopers

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Market Leaders July 7-13

Top video vendors, in percentage of sales in all categories:

Warner Home Video*: 23.82%

Disney: 13.05%

Fox: 11.20%

Paramount Home Video: 9.63%

Universal Home Video: 9.50%

Columbia TriStar Home Video: 7.54%

* Includes MGM, HBO, Turner, New Line and Warner Vision

Source: VideoScan