Taco Bell Names New Ad Agency
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TBWA International Network has replaced Bozell Worldwide as the agency of record for Taco Bell Corp.’s $200-million advertising account.
TBWA was selected because of its “strategic expertise and creative capabilities,” said Peter Waller, Taco Bell’s senior vice president for marketing.
Bozell will continue to handle Irvine-based Taco Bell’s strategic media and field marketing work, Waller said.
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Greg Johnson covers retail businesses and restaurants for The Times. He can be reached at (714) 966-5950 and at [email protected].
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