* Martin R. Himmel; Longtime Advertising Executive

Martin R. Himmel, 66, who mass-marketed such products as Doan’s backache pills and Lavoris mouthwash. Himmel, an advertising executive, formed Jeffrey Martin Inc. in 1960 to market health and beauty aids through heavy advertising, often in the late night and early morning, on television and radio. Some of his earliest accounts were Psorex dandruff shampoo, Porcelana fade cream and Topol smokers’ tooth polish. The company was sold to the Dep Corp. in 1986. Himmel also formed the Martin Himmel Health Foundation to use advertising to warn of the dangers of smoking, drunk driving and AIDS. In New York City on Monday of prostate cancer.