House OKs Limits on TV Ads
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WASHINGTON — Responding to complaints that children’s television is overwhelmed by commercials, the House voted today to reinstate time limits on advertising during programming aimed at youngsters.
The bill, passed on a 328-78 vote and sent to the Senate, would limit advertising to 10 1/2 minutes an hour on weekends and 12 minutes an hour on weekdays. Similar time limits were in effect on a voluntary basis between 1976 and 1984, but the Federal Communications Commission discarded the policy in 1984 in a move toward deregulation. The House-passed bill would require the FCC to impose the new time limits beginning in 1990 and gives the commission the option of modifying the rules in 1993.
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