Legal Advice
- Share via
Reprinted with permission from the ABA Journal, The Lawyer’s Magazine, July, 1985.
When Jacoby & Meyers began advertising on television, its competition was not with other law firms, but with Pepsi-Cola, Ford and other companies, said Peter Almo Levin, chairperson of the Marketing Legal Services Committee of the ABA Economics of Law Practice Section (and a partner in Jacoby & Meyers’ Philadelphia branch). “We were up against major national advertisers, and our ads had to be as good as theirs.”
Lawyers must decide on a target audience. For example, Levin said, a criminal lawyer should not advertise on a classical music station.
Sign up for Essential California
The most important California stories and recommendations in your inbox every morning.
You may occasionally receive promotional content from the Los Angeles Times.
