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Knowledge of white dresses and waltzes may be enough in some places. In the Southern California wedding business, it will get you only so far.
For my latest City Beat, I attended ‘Indian Weddings 101,’ a seminar to help planners expand their business into new communities.
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It was hosted by Wedding Store 24, a bridal clearinghouse in Artesia’s Little India, and held in the old L.A. grandeur of the Ebell of Los Angeles, a women’s club.
Musicians played tabla and Indian slide guitar. Bollywood dancers swirled and twirled. And a series of speakers gave the lowdown on the basics of Hindu and Muslim wedding ceremonies, Indian wedding etiquette, henna art and Bollywood.
Former Los Angeles Times columnist Nita Lelyveld wrote City Beat stories about moments in the life of Los Angeles. She was born in New York and grew up around the world, but lived in L.A. longer than she lived anywhere else. Before joining The Times in 2001, she wrote for the Tuscaloosa News, the Associated Press and the Philadelphia Inquirer, which sent her to L.A. as a national writer in 1997.
